Our latest website launch highlights the beauty (and power) of providing users with a clean, simple interface to access a huge, complex database.
The client is Images Jewelers, and the database indexes over 33,000 GIA graded diamonds, searchable, by shape, size, color, clarity and price. You can try this out for yourself; just go to www.ImagesJewelers.com and click the GIA Diamonds tab. It's pretty amazing.
It's also a great example of the collaboration process behind a successful design project. We met and spoke regularly with the management team at Images every step of the way, providing them with our insights on web design, and user experience best practices, while they educated us on the nuances of their custom jewelry design business model, customer expectations, and business objectives. The results speak for themselves.
Here's a link to the release announcement with additional details and comments from the Images team: Images Jewelers Launch Announcement