Friday, October 16, 2015

Multi-Language Website Redesign Enables Expansion into Global Market

The redesigned website is clear evidence of our client's strategy to grow their business in the global market.  It's also the most extensive multi-language project we've ever done, with five languages available, including English, Spanish, French, German and Portuguese.

We've been helping PromoQuip with website design, development and online marketing services for the last five years. During that time the company has continued to grow and evolve, developing innovative new products to serve an expanding base of Fortune 1,000 customers, many of whom have a global presence. The multi-language functionality of the new website is designed to help PromoQuip execute on their long-term, international growth objectives.

Here's a link to the launch press release with additional comments on their business and strategy from the company's founder and president: PromoQuip Launch Release

Thursday, October 8, 2015

New Printek Website Showcases Focus on Mobile Printing Market

We launched a new website recently that's noteworthy not only because of the site’s elegant, clean design, but more importantly because of the strategic thinking behind it.  Our client is Printek, based in Benton Harbor, MI.  They design and manufacture a wide range of mobile printers that are used all over the world.  Because they have a long history in commercial dot-matrix printers they wanted to clarify their strategic shift toward mobile in their global marketing and branding, with fully responsive mobile design.  We worked closely with their management and marketing team designing and implementing the new site to accomplish these objectives. You can see the results here:

This project could be a case study demonstrating how a well-conceived business strategy drives design and development in a clear, coherent way.  Here’s a link to the launch announcement with comments from their President and COO: Printek Launch Announcement