Monday, December 17, 2012

Alert to Clients of Security Threats

We sent a note to our clients on Friday of increasingly sophisticated phishing and ransomware attacks; wanted to make this info available more broadly as well. See the release here:

Thursday, November 8, 2012

Growth Story

Thought this growth story might be of interest…

One of our long-term clients just announced a 50% expansion of their office and production facility.
The client is PromoQuip, an innovative designer and manufacturer of custom promotional equipment based in western Michigan. They credit their continued success to a growing roster of Fortune 500 clients including Coke, Chase Bank, McDonalds, Shell, etc.

What’s noteworthy is that these larger clients have largely found them through their website and online marketing efforts. (Shameless plug: We designed their website and have provided ongoing online marketing services since launch.) Here’s a link to their press release with details:

Of course PromoQuip builds a great product. And they’re building their brand by delivering superior value to their customers every day. But it’s their investment in a strong website and long-term commitment to online marketing that’s helped them reach their target market, tell their story and grow their business.  


Monday, November 5, 2012

Launching new website for CircaArtsGallery!

Very pleased to announce the launch of a completely redesigned website for;  new navigation and our most advanced imaging system make this site a standout. Take a look when you get a chance. See the release for details. Circa Arts Gallery Website Launch info

Thursday, October 25, 2012

We've moved!

Precept has relocated to a larger office/meeting space in the Buchanan Museum of Fine Art.

This is a unique space; our new office is wrapped by a multi-panel mural over 100’ in length, by Edward Buyck (1880 – 1960); his works have been featured in the Getty and Vanderbilt collections.

More info on our move and photos at PR Web; here a link:

PR Web (press release)-7 hours ago
Website design and marketing specialists Precept Partners add clients in technology, manufacturing, services; expand to larger shared space ...

Come see us soon!


Wednesday, September 12, 2012

Relaunch of the Precept website; finally!

After a crazy-busy summer, we're excited to (finally) announce the redesign and re-launch of our own Precept Partners website. Like the busy cobbler who's children go without shoes, we've had the high-class problem of being too busy designing and marketing our clients' sites to get to our own website project. In any case, our long overdue redesign is now live and visible at

In terms of the technology, we used HTML5 along with a more minimalist design approach to improve the site's accessibility usability on the rapidly rising tide of iPads, iPhones as well as Android based smart phones and tablets.

Likewise, the site's messaging has been rethought, refocused and streamlined to help our visitors quickly grasp what we do; why our website design and marketing experience is relevant; how our process works and why they can trust us to partner with them. All with fewer pages, less text, fewer images; right to the point. Have a look; your feedback is always welcome. Click to visite our newly redesigned website.

Thursday, July 19, 2012

Precept Partners are again proud sponsors of WVPE's annual Fernwood Friday event; join us for great music, food and fun tomorrow evening at Fernwood Botanical Gardens near Buchanan. Links and directions at wvpe website

Thursday, July 5, 2012

Latest project launch

Our latest launch illustrates some important trends in website usability; check it out at; hope you're staying cool!  new Crown Audio website

Tuesday, May 22, 2012

Proud to announce our latest website design/build project launch at; working with co-founders Laura and Cindy has been a great pleasure! Check it out. 

Tuesday, April 24, 2012

We’re presenting our High ROI Online Marketing seminar this coming Thursday, from 11:30 am to 1:00 pm at The Commerce Center in South Bend, in cooperation with the North Central Indiana SBDC; here’s the program overview:

This session takes you into the fast changing (and sometimes bewildering) world of SEO (Search Engine Optimization; both black hat and white hat), SEM (keyword marketing), data feeds, email marketing, social media, viral marketing and more.  You'll leave this session with a deeper understanding of which of these marketing methods work best in what circumstances, (depending on your business objectives), along with an explanation of key marketing metrics and some practical ways of measuring and maximizing the ROI from your online marketing efforts.  
We have a few complimentary seats available; let me know if you’d like to attend as our guest and I’ll put you on the short list; (while these spots last).  

Friday, March 2, 2012

First Priority for a Start Up: Interview

I had a wide-ranging interview with that’s just been posted today; we covered important first steps for start-ups; (including my view of the TOP priority); advice on selling a business; growth strategies and more.

Check it out. Interview with Stephen Antisdel

Tuesday, February 28, 2012

Good, Bad, and Ugly Websites Illustrate Best Design Practices for 2012

We'll be presenting "Essential Website Design Elements" at the Commerce Center in South Bend, March 22, from 11:30 am to 1:00 pm. This is the second of a three part series we're providing in cooperation with the North Central Indiana SBDC.

Here's the seminar description on the SBDC website:  This information packed session helps you translate your carefully crafted Internet strategy and business model into a website design that not only looks great, but can help you reach your business objectives. Dozens of examples of good (and bad) design will be shown to illustrate essential website design elements and best practices for branding, value proposition, Unique Selling Proposition, website usability, navigation, the conversion funnel, site content tips, on-the-page SEO, elements of trust and more.

Details on registration for the seminar are in the press release; here's a link:  

Thursday, January 19, 2012

Internet Strategy seminar at ISBDC

We’ll be presenting an updated seminar on “Developing an Effective Internet Strategy” next month at the Commerce Center in South Bend. This is the first of a series we’ve developed in conjunction with the North Central Indiana SBDC and will be followed by a seminar on essential website design principles in March, and high ROI online marketing/social media in April. The content of each can stand alone, but the Internet strategy seminar is somewhat foundational.  Here's the info from our joint release:

The North Central Indiana Small Business Development Center and Precept Partners announced the first of three, Internet centric seminars with “Developing an Effective Internet Strategy” on February 16. The opening session will be presented at the Commerce Center, in South Bend, Indiana.  The program is offered as part of North Central ISBDC’s popular “Taking the Fear Out of Technology” series of educational seminars. The three month Internet focused series will discuss Internet strategy, website design and online marketing.

Content for the seminars has been developed by Precept Partners, website strategy, design and marketing consultants based in nearby Buchanan, Michigan. Stephen Antisdel, manager of Precept said, “In the first seminar we’ll explain a step-by-step process to help you develop a profitable Internet business strategy and business model. We’ll also share a number of online tools to help you analyze your competitors' relative strengths and weaknesses.”

The North Central ISBDC’s Regional Director Jan Fye said, “It’s important for us here at the ISBDC to help our clients make informed decisions in every phase of business ownership.  We are delighted to be working with Steve, and Precept Partners, to offer this series!”  The North Central ISBDC program description explains that the methods discussed in the Internet Strategy session have been used to generate over $100 million in revenue in B2B, B2C and service businesses.  Antisdel adds, “This seminar is a must for business owners interested in growing their company in the online channel.”