Thursday, January 19, 2012

Internet Strategy seminar at ISBDC

We’ll be presenting an updated seminar on “Developing an Effective Internet Strategy” next month at the Commerce Center in South Bend. This is the first of a series we’ve developed in conjunction with the North Central Indiana SBDC and will be followed by a seminar on essential website design principles in March, and high ROI online marketing/social media in April. The content of each can stand alone, but the Internet strategy seminar is somewhat foundational.  Here's the info from our joint release:

The North Central Indiana Small Business Development Center and Precept Partners announced the first of three, Internet centric seminars with “Developing an Effective Internet Strategy” on February 16. The opening session will be presented at the Commerce Center, in South Bend, Indiana.  The program is offered as part of North Central ISBDC’s popular “Taking the Fear Out of Technology” series of educational seminars. The three month Internet focused series will discuss Internet strategy, website design and online marketing.

Content for the seminars has been developed by Precept Partners, website strategy, design and marketing consultants based in nearby Buchanan, Michigan. Stephen Antisdel, manager of Precept said, “In the first seminar we’ll explain a step-by-step process to help you develop a profitable Internet business strategy and business model. We’ll also share a number of online tools to help you analyze your competitors' relative strengths and weaknesses.”

The North Central ISBDC’s Regional Director Jan Fye said, “It’s important for us here at the ISBDC to help our clients make informed decisions in every phase of business ownership.  We are delighted to be working with Steve, and Precept Partners, to offer this series!”  The North Central ISBDC program description explains that the methods discussed in the Internet Strategy session have been used to generate over $100 million in revenue in B2B, B2C and service businesses.  Antisdel adds, “This seminar is a must for business owners interested in growing their company in the online channel.”

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