Thursday, February 15, 2018

What Does the Chrome 64 Update Mean for Your Website?

The latest Google Chrome update (Chrome 64) includes a number of helpful improvements and security features, some of which will impact what your visitors will be able to see on your website. Here's a quick overview of what we see as the "big three" features:

Advanced Ad Blocking: Google is trying to kill (or at least maim) the many kinds of annoying spam advertising that's so pervasive online.  Chrome 64 has more advanced pop-up blocking that will remove auto-play audio and auto-launch tabs and windows. The intent is to make advertising less intrusive and improve UX (user experience) as we browse the online world.

What Chrome 64 Means for Your Website: Google is tracking websites that violate the new Chrome 64 ad standards. If you're site is in violation these will be reported by means of the Google Ad Experience Report. Site owners will get notification of the issues and will have 30 days to correct the problems and re-submit the site to Google for review. Failing to correct matters for 30 days will result in Google proactively filtering the ads. Then there's the impact on the site's SEO visibility; it won't be good. 

Improved Security: One of the more than 50 bug fixes in the Chrome 64 update will disable the Shared Array Buffer which plugs a hole that could allow the Spectre and Meltdown bugs access to your computer. This will help to address the security problem Intel discovered (or at least admitted) a few weeks ago. Speaking of security, remember, Google is also flagging websites that not HTTPS compliant.

Availability: Chrome 64 is being made available for Mac, Linux and Windows, but Windows 10 users will need to download the Fall Creators Update to take full advantage of the some of the new features.

How to verify if you have Chrome 64: Click the three little dots at the upper right corner of your browser; scroll down to Help, then roll over to About Google Chrome. You should see Version If not, there's a Get help with Chrome link right there.

Questions? Call us.