Tuesday, January 3, 2017

Is There a Formula for Building a "Killer" Website?

Is there a formula for building a "killer" website?

Based on our 20 years of experience building "killer" (i.e. profitable, successful) websites, our definitive answer is "No." However, there is a proven three step process for building websites with real killer potential.

That process is the subject of our upcoming workshop in partnership with SCORE Michiana. It's set for Thursday, January 12, 2017 from 11 am to 12:30 pm, and will be held at American National University in South Bend.

Note: Admission is $25 but I have a limited number of "courtesy" tickets for Precept guests. These are available on a first come basis. (Let me know if you'd like to attend the workshop as soon as possible and I'll reserve a spot for you if space is still available.)  

Here's an overview of the program from the SCORE website:

In this fast-paced 90-minute workshop you’ll gain important insights on building (or greatly improving) your website and expanding your online visibility using a powerful, proven, three step process:
Step One: Defining the Right Internet Strategy
Using your USP (Unique Selling Proposition) as the starting point, you’ll discover little known online tools to analyze your website’s strengths and weaknesses relative to your competitors. You’ll use these insights to develop an effective Internet strategy based on your company’s unique competitive strengths. 
Step Two: Designing a Killer Website
The second segment is about translating your business strategy into a website design that looks great, and helps you reach your business objectives. Examples of good (and bad) websites illustrate design principles for communicating your value proposition clearly and compellingly to maximize the value of every visitor to your website.
Step Three: Developing an Effective Digital Marketing Plan
The final segment covers the rapidly changing world of digital marketing including SEO (Search Engine Optimization), SEM (pay-per- click), email, and leading social media sites with an overview of the pros and cons of each, along with recommendations on which channels work best, in what situations, based on actual market testing. 
This workshop has been designed to give you the tools you need to reach your target market and grow your business using a website development process that’s been instrumental in generating over $100,000,000 in revenue in manufacturing, services, healthcare, education, high-tech, e-commerce, and not-for- profit organizations. 
More info on registering is at the SCORE website; here's a link. 
SCORE Registration Page

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