Thursday, May 26, 2011
Are social media, texting and pervasive spam rendering plain old email obsolete? Before drawing that conclusion, it's worth considering that in 2010 there were over 100 trillion emails sent. Even relative to the more than 600 million Facebook users, and billions of tweets posted, this is a very BIG number. Notwithstanding the reality that spam makes up the larger part of emails sent, we see targeted, well designed email as a practical, valuable business tool.