Relaunch of the Precept website; finally!

After a crazy-busy summer, we're excited to (finally) announce the redesign and re-launch of our own Precept Partners website. Like the busy cobbler who's children go without shoes, we've had the high-class problem of being too busy designing and marketing our clients' sites to get to our own website project. In any case, our long overdue redesign is now live and visible at www.PreceptPartners.com. 

In terms of the technology, we used HTML5 along with a more minimalist design approach to improve the site's accessibility usability on the rapidly rising tide of iPads, iPhones as well as Android based smart phones and tablets.

Likewise, the site's messaging has been rethought, refocused and streamlined to help our visitors quickly grasp what we do; why our website design and marketing experience is relevant; how our process works and why they can trust us to partner with them. All with fewer pages, less text, fewer images; right to the point. Have a look; your feedback is always welcome. Click to visite our newly redesigned website.

Precept Partners are again proud sponsors of WVPE's annual Fernwood Friday event; join us for great music, food and fun tomorrow evening at Fernwood Botanical Gardens near Buchanan. Links and directions at wvpe website

Latest project launch

Our latest launch illustrates some important trends in website usability; check it out at www.CrownAudio.com; hope you're staying cool!  new Crown Audio website

Proud to announce our latest website design/build project launch at www.WearToWin.com; working with co-founders Laura and Cindy has been a great pleasure! Check it out. 

We’re presenting our High ROI Online Marketing seminar this coming Thursday, from 11:30 am to 1:00 pm at The Commerce Center in South Bend, in cooperation with the North Central Indiana SBDC; here’s the program overview:

This session takes you into the fast changing (and sometimes bewildering) world of SEO (Search Engine Optimization; both black hat and white hat), SEM (keyword marketing), data feeds, email marketing, social media, viral marketing and more.  You'll leave this session with a deeper understanding of which of these marketing methods work best in what circumstances, (depending on your business objectives), along with an explanation of key marketing metrics and some practical ways of measuring and maximizing the ROI from your online marketing efforts.  

We have a few complimentary seats available; let me know if you’d like to attend as our guest and I’ll put you on the short list; (while these spots last).  

First Priority for a Start Up: MO.com Interview

I had a wide-ranging interview with MO.com that’s just been posted today; we covered important first steps for start-ups; (including my view of the TOP priority); advice on selling a business; growth strategies and more.

Check it out. MO.com Interview with Stephen Antisdel

Good, Bad, and Ugly Websites Illustrate Best Design Practices for 2012

We'll be presenting "Essential Website Design Elements" at the Commerce Center in South Bend, March 22, from 11:30 am to 1:00 pm. This is the second of a three part series we're providing in cooperation with the North Central Indiana SBDC.


Here's the seminar description on the SBDC website:  This information packed session helps you translate your carefully crafted Internet strategy and business model into a website design that not only looks great, but can help you reach your business objectives. Dozens of examples of good (and bad) design will be shown to illustrate essential website design elements and best practices for branding, value proposition, Unique Selling Proposition, website usability, navigation, the conversion funnel, site content tips, on-the-page SEO, elements of trust and more.

Details on registration for the seminar are in the press release; here's a link:
http://www.prweb.com/releases/2012/2/prweb9225626.htm